Two things. You, dear reader, deserve an update on what we’re doing. The YouTube video does this. Also, I accidentally wrote a bit below that I hope you’ll find interesting.
I originally wrote this as a request for an overview from one of our collaborators, and was encouraged to share it elsewhere to give a current top level view of our growing project. Here it is in its entirety, with some annotations for jargon and such.
So, I created the project initially because I was tired of seemingly ENDLESS rugs [where a team removes liquidity from the market, which prevents tokens from trading] on BSC — there was a glaring lack of GOOD projects on Smart Chain [Binance’s sidechain running the Ethereum Virtual Machine]. It was really quite simple at first. As our community began to grow, we started talking about what was possible, and the one thing you’ll notice in our telegram is that it’s not an endless stream of the same GIFs you see over and over everywhere else. There are also a distinct lack of ‘Moonbois’ — people understand that this is a long term hold, and they can see the future.
The project developed into building a bridge from the real world to what I call the Cryptosphere. In our own crypto world, I think it can sometimes become an echo chamber of sorts, meaning that we all listen to each other and it does very little to advance what Crypto can do and how it will become part of our everyday lives. We decided to do this initially with making our own Tequila. I have deep roots in the distilled spirits world, and know it well, and so we started talking to distilleries in Mexico (as Tequila can only legally be made in Mexico). That is moving along nicely, but we wanted to do more.
We moved to wanting to attach a NFT to each bottle sold — not to just build a NFT platform like other meme coins searching for purpose, but to really accomplish something. So the idea is this: We’ll commission Mexican artists to design a piece that goes with each bottle; they’ll be very limited editions of artwork. With the sale of the bottle, the NFT is minted, or created, and the contract has a built-in tax — a small percentage (2%) will go to the artist who created the piece. A larger percentage, 8%, will go to the charity or non-profit the Artist originally designated. This is all done automatically via SmartContract. We expect that these NFTs could be traded and resold and collected, and with each subsequent transfer, it’s not a one-time donation to this artist or charity, but perpetual, which we hope will make a major difference in their lives.
This is, to our knowledge, the very first Crypto-focused tequila. We’ll initially sell it in the United States, the UK, and Hong Kong, as we have connections in those places, with other markets to follow-on when production can keep up.
Our major hurdles are regulatory in nature, but it’s a matter of getting through them and securing distribution deals, of which we’ve made great progress.
The coin started with a very simple brand. I’m not a designer, and did all of the work myself, so you can imagine it wasn’t of top quality that reflects a project like this. What we did have going for us was an incredibly strong community that kept putting out ideas, talking to people about what we’re doing, and encouraging progress and forward movement. Many of our community members have contributed liquidity, further strengthening the project and ensuring our ultimate success. We’ve started working with a top design firm on our branding and identity, because we want the brand to transcend, a bridge again, the cryptosphere and the real world. The bottle needs to look good on shelves at restaurants/bars/liquor stores, and be recognizable in the crypto space.
The key difference between TequilaParty and others is that we’re pursuing a more traditional PR strategy to spread awareness of what we’re doing and the artists/non profit organizations we choose to support. This major marketing push will really start to happen once we’ve finalized and settled on our identity, which I expect to happen in the next couple days (we’ve been at it for two weeks now, out of our three weeks of existence).
The future for TequilaParty? We’re an international Tequila brand that helps make the world a better place. We celebrate traditional Mexican art, conservation of traditional, sustainable agricultural techniques, and help people who aren’t all the way in the cryptosphere or curious about crypto get their hands on what will possibly be their very first cryptographic token. Which is super cool. We build bridges.
Revenue from Tequila sales, in addition to supporting our artist and non-profit partners, will flow back into the $tequila token in the form of a regularly structured dividend, adding constant price pressure to it. TequilaParty has an incredibly bright future.
