To push TequilaParty to the next level, we need to go far beyond paying for influencers to shill our stuff. We need to be playing Chess, not Checkers, which is exactly what we’re doing.
Here’s how we’re going to get that done:
• Finish our rebrand with look and feel, as pushing to the larger market right now with our current setup could potentially confuse the market. We want to be consistent in our message. I’ll be putting some options in front of the community in short order, and we’ll decide together what’s best for the project in the long term.
• Finish label regulatory approval in key markets. This goes hand in hand with the look and feel. It’s important to note that we want a brand that can transcend the real world/cryptosphere.
• Begin a regular barrage of traditional PR and get picked up by, and taken seriously by, major media outlets that are dying to talk to someone in the cryptosphere that is building something interesting. We’re those people, $tequila Family.
• Finalize partnership with our selected distillery. I’m hard at work pushing through some logistical hurdles for the physical product. There are a lot of very specific details to iron out, as you might imagine, with an international product. We’re getting closer every day.
• As we begin to make waves and build influence, your favorite big name influencer will pick us up on their own. This is much more a top-down approach than a bottom-up approach that many other startup tokens take.
Marketing has been a constant from day one of this token; we’re now just three weeks into this project, and I couldn’t be more excited about the future of what we’re trying to do here. We’ll continue to partner with influencers that understand what we’re trying to do and that will potentially make a difference for us. More content is always better. We just need to reach further, as we need to make the marketing dollars we have stretch as far as possible.
Building TequilaParty into a viable, long-term project wouldn’t be possible without the steadfast support of our awesome moderation and content teams, and most importantly, our awesome community. If you’ve been around Crypto for awhile, a few minutes in our Telegram channel will instantly feel different than most projects you’ve been a part of in the past. That’s on purpose, and is representative of the purpose and mission we have with TequilaParty.
Thanks to everyone for your support and encouragement; on a personal note, building something like this isn’t easy, and weird turns in the market always take their toll. What encourages me to take next steps are the enthusiasm and excitement around the project, and the incredibly bright future we have together. Tequila on the Moon is indeed in sight.
